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Campaign lead EU elections campaign
Service type
Deliver
Customer type
Client
Client
Amazon
Industry
Technology
Public affairs campaign lead of Amazon's first EU elections campaign, including management of 50+ public affairs and PR team members, political consultancies and creative agencies across 8 workstreams in 11 countries.
Challenge
Lead Amazon's first-ever EU elections public affairs campaign across 11 countries, coordinating a large and distributed team of internal and external stakeholders in a high-stakes political environment.
Approach
Managed 50+ public affairs and PR team members, political consultancies and creative agencies across 8 workstreams; developed messaging and engagement strategies for political parties, the EU Commission, multipliers and media; produced campaign brochures and materials. Led a follow-up EU elections campaign in 2024.
Results
Successfully delivered Amazon's first EU elections campaign across 11 countries; the 2024 campaign featured a keynote speech by Amazon's Retail VP and dedicated campaign brochures.