Mechanism for outreach and impact tracking

Service type

Build

Customer type

Client

Confidential

Industry

E-Commerce

Created an impact and tracking tool for public affairs team based on existing software, tools and mechanisms.

Challenge

Give a public affairs team structured visibility into their outreach activities and ability to demonstrate impact, using only existing tools and infrastructure.

Approach

Designed and built a practical impact and outreach tracking tool, leveraging existing software, tools and mechanisms already available to the team — without requiring new technology investment. (Excel, Sharepoint, reporting mechanisms).

Results

Public affairs team gained real-time visibility into outreach activities and impact metrics, enabling better reporting, clearer prioritization and more effective stakeholder engagement.