Mechanism for outreach and impact tracking
Service type
Build
Customer type
Client
Client
Confidential
Industry
E-Commerce
Created an impact and tracking tool for public affairs team based on existing software, tools and mechanisms.
Challenge
Give a public affairs team structured visibility into their outreach activities and ability to demonstrate impact, using only existing tools and infrastructure.
Approach
Designed and built a practical impact and outreach tracking tool, leveraging existing software, tools and mechanisms already available to the team — without requiring new technology investment. (Excel, Sharepoint, reporting mechanisms).
Results
Public affairs team gained real-time visibility into outreach activities and impact metrics, enabling better reporting, clearer prioritization and more effective stakeholder engagement.