SME feedback mechanism

Service type

Customer type

Client

Industry

Build

Employer

Confidential

E-Commerce

Development of a lean feedback mechanism to obtain and process feedback from European SME, leading to structured feedback from tens of thousands of SME for services improvement

Challenge

Design a scalable, lean mechanism to systematically collect and process feedback from a large, distributed European SME customer base.

Approach

Developed a structured feedback collection and processing mechanism tailored to SME engagement, optimized for scale and ease of response.

Results

Gathered structured feedback from tens of thousands of European SME, providing actionable insights that directly informed services improvement.