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Creation of reputational campaign
Service type
Strategize
Customer type
Client
Client
Amazon
Industry
E-Commerce
Creation of reputational campaigns based on reputational research, including small business stores, support programmes and PR
Challenge
Strengthen Amazon's public reputation around small business support through evidence-based, multi-channel campaigns grounded in credible research.
Approach
Conducted reputational research to identify key narratives; developed integrated campaigns covering small business stores, support programmes and PR outreach.
Results
Delivered reputational campaigns that strengthened Amazon's public narrative as a supporter of small businesses, including the Amazon Small Business storefront initiative.
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