Marketing operations lead
Service type
Customer type
Client
Industry
Deliver
Employer
Amazon
E-Commerce
Operational B2B marketing as head of Marketing for Amazon Marketplace Germany responsible for mailings, website, sales events, brochures and merchandise
Challenge
Introduce and scale B2B marketing operations for Amazon Marketplace Germany across multiple channels while improving seller experience, retention and conversion.
Approach
Created and structured marketing function. Led all marketing operations as head of Marketing with 4 direct and 7 dotted-line reports; ran seller experience research via usability studies, mass surveys and focus groups; delivered campaigns across mailings, website, sales events, brochures and merchandise.
Results
Delivered dozens of email campaigns optimizing conversion; launched the video-based Seller University educational platform in Germany; achieved record attendance at seller events and improved seller experience scores.
