SME testimonial programme
Service type
Strategize
Customer type
Employer
Client
Confidential
Industry
E-Commerce
Programme design of an SME programme which connects SME with policymakers, enabling small business testimonials at ministerial and OECD level.
Challenge
Design a programme that brings authentic SME voices into policy conversations at the highest levels, including ministerial and OECD engagements, to increase the credibility of SME advocacy.
Approach
Designed the programme structure to identify, prepare and connect SME with senior policymakers; established a repeatable process for selecting and deploying SME testimonials at key political events.
Results
Enabled small business testimonials at ministerial and OECD level, significantly strengthening the credibility and human impact of SME policy advocacy.