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Case Studies
Deliver, Build, Strategize
E-Commerce
Communications
Programme Management "Quickstart Online"
Start to launch management of Amazon's first SME digitalization programme with "Quickstart Online" in Germany, including building external partnerships, team and agency management of 20+ cross-functional team members in an ambiguous decision-making environment. Public reference: Quickstart Online page
Deliver, Strategize
Cloud
Public Affairs
Event management for one week policy conference
Event management support for AWS' largest Brussels policy conference to date (5 days, 11 sessions, 1 custom exhibition) with focus on concept co-development, workstream coordination, invitation and registration management
Deliver
E-Commerce
Public Affairs
SME Advocacy
SME Ambassador for Amazon, advocating for better SME policymaking in Europe with EU and international partners. Public references: Speaking engagements at the OECD, Lisbon Council, WeGate, CEA-PME and others. Co-created Lisbon Council report "Green, Digital and Competitive".
Strategize
E-Commerce
Communications
Concept creation European Small Business Accelerators
Concept creation for Amazon's Small Business Accelerator programmes which digitize SME for free across DE, UK, IT, ES and SE in partnership with public sector and associations, reaching over 130.000 SME in Europe. Public reference: Amazon Blog.
Diagnose, Build
Technology
Sales
Introduction of knowledge and project management
Introduction of knowledge and project management by creating shared online content libraries, Wikis, toolkits, standardized processes and results reporting, and file collaboration systems, boosting productivity of the team.
Testimonials
E-Commerce
Strategize, Build
Communication and Followership
“I had the pleasure to work with Anna when she was re-designing marketing for Amazon Seller Services in DE, basically fully professionalizing our approach and bringing it to a completely new level, showing in its strong results regarding seller insights and engagement. Anna has strong communication skills, is eager to not only present, but also fight for her new ideas, where her structured thinking, a high energy level, and trustworthy and hands-on attitude make it easy for her to gain followership.”
Alexander Wilkoszewski
Senior Manager Marketplace Programmes
Amazon
E-Commerce
Strategize, Diagnose
Evidence-Based Project Design
“Anna has been a brilliant colleague to work with. In recent years she has supported Amazon teams across Europe, by providing them with high quality evidence and arguments to enable them to constructively contribute to small business policy debates. Anna is also a great person to have on your side when designing new projects, as she’s an excellent communicator, formidably well organised and will always come armed with fresh ideas as to how things can be improved.”
Ben Baruch
Head of Economic Policy
Amazon
E-Commerce
Deliver, Diagnose
Policy and SME Expertise
“Anna is an excellent professional, knowledgeable, trustworthy, and inspiring. Anna has been responsible for Amazon involvement in the OECD-led ‘Digital for SMEs’ Global Initiative, contributing as a partner to its development and success in helping to shape global policy discussion on the topic of digitalisation of Small and Medium Enterprises (SMEs). In the five years we have worked together, she has never missed a deadline, managing complex processes effectively and creatively, always ensuring high quality outputs with a detail-oriented mindset.”
Marco Bianchini
Economist and Coordinator of the “Digital 4 SME” initiative
OECD
E-Commerce
Build, Deliver
Ownership and Action
“Anna has a drive for ownership and a natural bias for action - key Amazon leadership principles but also general qualities one appreciates in any colleague. She particularly excelled in communication campaigns that supported our policy work and engaged with external stakeholders building valuable relationships. Anna is the diving deep type and you never get anything half-baked from her.”
Constantin Gissler
Director General
DOT Europe
E-Commerce
Strategize
Solution-Oriented and Adaptable
“I consider Anna to be a smart ‘solution architect’ who excels in delivering high-class results for her customers. I am certain that she will stand out among regular consultants and add real value for her customers. Especially, since she is perfectly able to adapt to new challenges and environments quickly, but also possesses a deep knowledge on all things SMEs.”
Matthias Ernst
Senior Manager Public Policy
Amazon
E-Commerce
Strategize, Deliver, Build
Strategic thinking and execution
“Anna has excellent structural and analytical skills, a quick grasp of detail combined with an ability to join the dots in order to solve bigger underlying problems. Most importantly Anna has grit, is tenacious and will give everything she has to solve a problem. Anna combined her sales, marketing and business acumen with EU policy expertise to deliver new innovative policies for start ups and small entrepreneurs. She led the initial set up and scale up of the Amazon Small Business accelerator in Germany and expanded the programme across Europe.”
Eirini Zafeiratou
Vice President Global Public Policy & Regulation
Bolt