Resources

Free tools to kickstart your work and provide a sample of how we work.

Diagnosis tool

Strategy tools

Strategy document template

A Word template with a ready-made standard structure for any type of strategy and sample content.

Build tools

Messaging house template

A Word template to be used to keep track of coroporate messaging across external communications teams (corporate, PR, public affairs). Includes dummy content.

DOWNLOAD

Political stakeholder mapping template

An Excel template for political stakeholder mapping

DOWNLOAD

Public affairs meeting briefing template

A Word template to be used by public affairs teams to prepare meeting attendees for an upcoming meeting with policymakers, including sample content.

DOWNLOAD

Delivery tools

Public affairs impact dashboard advanced

An advanced Excel template with sample content for robust impact tracking of public affairs work if no specialized

software is in place.

DOWNLOAD

Project management dashboard advanced

An advanced Excel template with sample content for robust tracking of projects if no project management software is in place.

DOWNLOAD

Public affairs impact dashboard simple

A simple Excel template with sample content to track impact of public affairs campaigns in a lightweight manner.

DOWNLOAD

PR impact dashboard advanced

An advanced Excel template with sample content for robust impact tracking of PR/communications work if no specialized

software is in place.

DOWNLOAD

Project management dashboard simple

A simple Excel template with sample content for lightweight tracking of projects.

DOWNLOAD

PR impact dashboard simple

A simple Excel template to track impact of PR/communications work.

DOWNLOAD

Event planner template

A simple Excel template to plan and track any type of physical event.

DOWNLOAD

Sample work

Sample public affairs brochure Amazon 2025

Public affairs brochure presenting Amazon’s policy recommendations to strengthen EU competitiveness across innovation, the Single Market, and regulatory simplification, backed by examples of Amazon’s investment and economic contribution in Europe.

DOWNLOAD

Sample business development strategy community gym

Strategic business development plan for a boutique community gym focused on increasing demand, improving profitability, and reducing founder dependence through better communications, service design, pricing, systems, and operations.

DOWNLOAD

Sample public affairs brochure Amazon 2024

High-level public affairs summary brochure presenting Amazon’s policy agenda for the EU 2024–2029 mandate across Single Market, innovation, and green transition priorities.

DOWNLOAD

Sample proposal consumer go to market strategy

Consulting proposal for developing a go-to-market strategy for an innovative bottled water start-up, with optional marketing toolkit and ongoing advisory support covering market analysis, positioning, channels, tactical planning, and implementation assets.

DOWNLOAD

Sample business development ideas cryoconservation company

Strategic discussion draft outlining initial business development priorities for a European biostasis company, with recommendations on brand positioning, thought leadership, partnerships, customer funnel redesign, and trust-building.

DOWNLOAD

Sample proposal event management multinational

Proposal for end-to-end project management of a high-profile, week-long executive thought-leadership event in Europe, covering concept development, stakeholder coordination, communications, asset support, timeline, and retainer-based pricing.

DOWNLOAD